CV

About me

I am an experienced designer with a background in health and financial industries. I have over 8 years of experience in designing for web and mobile, having worked with companies such as Shopify and adidas.

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You'll find me confidently working at every step of the design process such as getting involved in research, creating user flows, creating high fidelity designs and supporting developers during hand-off. I love focusing on driving deep collaboration, strategic thinking and building and evolving design systems as part of my role.

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Personally, I am a friendly, enthusiastic designer with the ambition and dedication to always learn new skills, move fast & try something new.

Experience

Senior Product Designer - Shopify Capital

Shopify | July 2022 - May 2023

• Led workshop to establish Capital User Journey Map to mature design practices and experiences at Shopify
• Created an experience to allow merchants to customise their Capital borrowing amounts
• Refactored Capital Figma files and establishing a up-to-date file repository & Design System
• Assisted 2023 Product Planning through User Centric methods
• Organised & led user research for Capital Germany market expansion
• Organised & facilitated user research into non-adopting merchants for the Capital product
  

Experience

Principal Product Designer

adidas Runtastic | April 2021 - July 2022

• Led a project to create a design vision to unite the Sports Apps with the aDL (adidas Design Language)
• Planned and executing a Unified Design System across the adidas native app portfolio
• Led initiative to mature user centered design practices by establishing User Journey based mindsets & practices in product & design teams
• Contributing to product strategy & translating into design direction & execution
• Responsible for the overall user experience across the Running & Training apps
• Advocating Product Design & Research practices across the organisation

Product Designer

adidas Runtastic | Sept 2018 - April 2021

• Led restructuring of the adidas Running app, to improve findability and discoverability following insights from User Research
• Led a project to deliver a innovative drop experience for the adidas Confirmed app
• Refined and enhanced Runtastic Design system (Lego), identifying and solving the needs of system users
• Evolving the adidas Running experience across iOS, Android, WearOS & WatchOS for 8 million monthly users
• Facilitated workshops and 2 Design Sprints to produce innovative solutions and to maximise design thinking with key stakeholders
• Conducted and supported user research through a variety of different methods
• Prototyped complex functionality and validated designs though Usability Testing
• Produced detailed specifications for handing off designs to mobile developers in Agile Sprint cycles

Web Designer

Shred Creative |  2014 - 2018

I joined Shred Creative in 2014 as an apprentice. I took on many responsibilities and stayed on as a UI and Web designer after this period. Being a small agency I had a wide range of responsibilities including:

• Researching user and business needs, and driving the digital solution to meet these
• Producing Wireframes and Mockups for evolvement into responsive website designs
• Conceptualising and designing digital email campaigns
• Meeting clients and managing their requirements and expectations

Education

Advanced Level Apprenticeship in Design

Plymouth College of Art 2014 - 2015

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Diploma in Interactive Media

Plymouth College of Art 2012 - 2014

Grade: Distinction* Distinction* Distinction